Did Guido Fusetti draw when he was a kid? Yes.

Was he surprisingly better than the other kids? No. 

But there was a trait in him that clearly stood out, one which would play a big part in his future as an artist: Guido was a great observer. And he would continue being one from then on.

In social gatherings, Guido is the guy who doesn’t say much, but far from being bored, he enjoys observing. Sitting always to one side of the room, he can see even more than the protagonists of the scene.

What was he supposed to do with that immense catalog of images?

What some artists who fear to proclaim themselves artists do: become an Art Director.

​And so he started working in advertising, passed through various important agencies, developed work for great brands, won awards, studied photography, drawing, and lived happily in front of the computer screen for some years.

Ha! He really thought he had tamed the beast; but art is wild, inopportune, ruthless, uncomfortable, and because of that, painfully irresistible.

Guido wasn’t fully happy anymore. Or his happiness wasn’t in the same place where it had once been.

He got angry, frustrated, and since he doesn’t believe in therapy, he set out on his own catharsis.
Catharsis means purification, and maybe Guido needed to reencounter his own innocence, that kid who used to draw without questioning whether he was better than the other kids.

And so he went back to a small notebook, using children markers, with drawings and words that expressed emotions and complex feelings with an immense ingenuity. That small notebook turned into many, into frames, cartons, and murals that Guido opens to the world like an intimate diary. That mix photography, painting, digital art, drawing, and any other technique with which he enjoys playing.

​The art director now coexists in harmony with the artist. They help each other, lend from one another, sometimes they fight, and in all cases, they propel the other.

And regarding that rediscovery of the boy and the man, Guido understood what would guide his work: everything is observation and whim.

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