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Agency: GUT Miami    Head of Art / Art Direction: Guido Fusetti

In May 2020 the pandemic raged, mental health was at an all time low and unemployment was at an all time high. In this landscape, meditation app, Headspace, sought to launch its first-ever campaign. But they didn’t need a campaign, they needed a commitment. The Headspace Promise was an idea for the subscription-based app to give its product for free to the 36M Americans who needed it most.

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